A registrant is not a participant yet. Half forget to show up.

Getting them there is the bridge between sign-up and the live. A series of reminders, well placed.

The reminder sequence

Signing up costs nothing. Between sign-up and the live, the registrant forgets about you. Unless you remind them.

The sequence that gets them to show up
On signupEmailThe confirmation, with the date.
The days beforeEmailA sequence that builds hype and serves social proof.
The day beforeEmailA reminder of the appointment.
The morning ofEmailIt's today.
15 min beforeSMSDoors open, it's happening now.
The liveThe room is packed.

The days before are for building hype and adding social proof. A sequence of emails, at D-4, D-3, D-2, timed to when the person signed up.

Then the reminders tighten up. The day before, the morning of, and an SMS fifteen minutes before the live.

SMS, your secret weapon

An email gets lost in the inbox. An SMS, people almost always open it.

Average open rate
Email20 %
SMS98 %
SMS gets opened almost every time, and right away. It's the reminder that saves your attendance.

That's why you collect the phone number at sign-up. The last-minute SMS brings in the people who would have skipped it.

The right time slot helps too

With the same reminders, the time of the live changes attendance. Eleven in the morning to two in the afternoon on weekdays works well.

The attendance numbers are here: what attendance rate to expect.

After that, you have to convert

The room is full. The most important part remains: selling.

The full map of the funnel: how to run a webinar.

Shall we get your registrants to show up?
Email sequences, SMS, reminders at the right time. We fill the room on the day, you present.
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