On average, 4 to 5 registrants out of 10 show up to a webinar.

Around 46%. That's normal, and you can work on it.

The benchmark rate

We're talking about attendance here: the registrants who actually show up. Not the close, which is a separate step. The conversion numbers are here.

55Don't show up45Show up
≈ 45 attendees per 100 registrants. The average sits between 40 and 50%.Livestorm · Contrast — 2026

Forty to fifty percent is the healthy range. Below 30%, something needs fixing.

Why half don't come

Registering costs nothing. Many people sign up, then move on.

Days pass between the sign-up and the live event. Without a reminder, the registrant forgets you. A no-show is almost always an oversight, not a lack of interest.

How to lift attendance

Attendance is built between the sign-up and the live event. Three levers do most of the work.

Attendance is something you work at
  • A reminder sequenceEmail the day before, that morning, then 5 min before.
  • A text right before the liveBy far the most-opened channel.
  • The right time slot11am-2pm means 6 to 10% more attendance.
The result: attendance climbs toward half of sign-ups, often more.

Cut the lead time too. The closer the sign-up is to the live event, the more people show up.

Attendance is step 2

Filling the room is one thing. Getting registrants to actually come is another.

It's the "Get them there" step of the funnel: how to run a webinar. And for all the numbers, see the webinar statistics.

Want a webinar that actually converts?
We orchestrate the plan, the traffic and the impact. You keep the stage, we handle the rest.
Book a call↗