Filling the room is a webinar's first conversion. Turning strangers into registrants.

This is the biggest piece. No registrants, no sale.

Two traffic sources

Registrants come from two places. Your audience, or advertising.

Two ways to fill the room
Organic contentBest if you already have an audience.
Paid adsTo fill fast, with no audience.

Organic content works best if you already have a following. That's where you deliver value with your lead magnets. They give you a touchpoint that lets you promote your webinar. It's durable, but slow to build.

Without an audience, advertising is the fast lane. Expect around 3 € per registrant. The full budget breakdown: how much a sales webinar costs.

The registration page

All that traffic lands in the same place. A page with a single goal: registration.

Registration page
The webinar that changes the way you sell
A clear, concrete benefitThe date, time, and duration
An email and a phone number. The number powers SMS reminders, and SMS is what gets the most people to show up.

A clear promise, two or three benefits, and two fields: email and phone. The number is for your SMS reminders, and SMS is what drives the most people to show up live.

Then, get them to show up

A registrant is not yet an attendee. Half forget to come.

The next step is reminders. The full funnel map is here: how to run a webinar.

Want us to fill the room for you?
Content, lead magnets, advertising, registration page. We bring the registrants, you host.
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