A webinar is live. You're there, you sell in real time.
A VSL is a recorded sales video. It runs on its own, around the clock.
Two different mechanics
The difference comes down to one word: live.
- Converts best
- Scarcity effect of going live
- Requires you to be there
- Runs 24/7, without you
- Infinitely scalable
- Colder, converts less
A webinar sells through your presence. A VSL sells through a video that runs nonstop.
The webinar converts harder
Live, people see you, they ask you questions, the cart closes at the end of the stream. Trust and scarcity push the rate up.
A VSL stays cold. It converts less. That's the price of automation.
The VSL scales
Once recorded, it runs 24/7 without you. One thousand visitors or just one, same effort on your end.
A webinar, on the other hand, means filling a room every time. Except when you automate it as an evergreen, and then it gets closer to a VSL.
What should you choose?
Both. They complement each other.
A VSL lives on a sales page, while a webinar is a one-off event.
To run a live that sells, see how to organize a webinar from A to Z.