The real question isn't your industry. It's your offer.
Two things decide whether the webinar works for you. The price of your offer, and the role trust plays in the purchase.
The map to place your business
Plot your business on two axes. You'll see right away which zone you fall into.
Top right, the winning combo. High ticket, trust-based purchase. That's where the webinar converts best.
Why your industry matters less than your offer
The same industry can win or lose depending on the offer.
The industry didn't move. The offer did. What really matters is this: is your offer a good fit.
The industries built for it
Anything that sells at a high price and on trust. Coaching, consulting, professional services, B2B SaaS, premium health and finance.
The common thread is never the industry. It's a high ticket and a decision that rests on you. If you're a coach or consultant, you're right in the sweet spot.
When your industry struggles
Let's be clear. For low-priced products or impulse buys, the webinar isn't the right tool.
E-commerce, retail, mass consumer goods. People buy fast, without needing to trust you for a whole hour. The format doesn't add much.
The fix is rarely to change industries. It's to build a pricier, more engaging offer. See how it all comes together.