Should you charge admission for your webinar?
For a sales webinar, the answer is simple. Free. Almost always.
Two models, two logics
A free webinar fills the room. A paid webinar filters it.
- The room fills up
- You sell your offer at the end
- The ticket filters your audience
- Small basket, no sale behind it
Free draws a crowd. You deliver value, then you sell your offer at the end. Paid does the opposite. It shrinks your audience before you've even said a word.
Do the math
The ticket earns little. Selling your offer earns big.
And that's before counting the extra sign-ups free brings in. The real gap is bigger than that.
When paid makes sense
Paid holds up in one case. When the webinar is the product, not the hook.
Take an online course to prep for an exam, spread across several sessions. There, the webinar doesn't lead to an offer. It is the offer. People pay for the content itself, not to discover a promise.
A paid masterclass follows the same logic. Admission is your product. We compare the two formats here: webinar vs masterclass.
Free, then. What next?
Free doesn't mean worthless. You give a lot, and you sell at the end.
The full funnel is here: how to run a webinar. And for the real budget, how much a webinar costs.