Want to outsource your webinars? Now you have to pick the right agency.
Pick wrong, and you pay for a live that does not sell. Here is how to sort the good from the bad.
Still torn between doing it yourself and outsourcing? We cover that in in-house or agency. This page assumes you are outsourcing.
Judge on results, not on the set dressing
Most people choose on the wrong criterion. A nice website. A big client logo. Technical jargon.
None of that tells you much about your future sales rate. What matters is what predicts a result.
An agency that specializes in sales webinars beats a generalist video agency. Not because it films better. Because it thinks conversion first.
The signals that do not lie
On the first call, you spot a good agency fast. It talks about your numbers, not its gear.
- Quantified client cases
- A clear scope and price
- They talk sales, not just tech
- “Guaranteed signups,” with no proof
- A vague quote, a fuzzy scope
- Only gear, only technology
One client case with hard numbers beats every logo in the world. "80,000 € in sales from a live with 400 sign-ups" can be checked. A logo cannot.
The questions that expose them
Three questions are enough to see clearly. Ask them at the first meeting.
A good agency answers straight. A bad one dodges the question.
And the price?
The price depends on the scope. Strategy only, full production, or support all the way to the sale.
We broke down the budgets in how much a webinar costs. Remember one thing: a good agency gives you a clear number, not a vague range.
And if you are building your first webinar at the same time, the full map is here: how to run a webinar.